‘Shells the label is an Australian boutique swimwear label with an obsession for chasing summer and finding the perfect coastline. For the girl who is fearless, adventurous and care free.’

Shop New Arrivals

Our Vino Campaign

Our Summer ’19 Collection ‘Vino’ was inspired by our love for wine and Italy . Our whole collection reflects all things Italian and wine related , from ‘Limoncello Florals‘ to ‘Merlot Burgandys’, because let’s be honest, what girl isn’t dreaming of sipping on a glass of vino on the Amalfi Coast ?

Our new ‘Beach to Bar’ Collection spirals off from our ‘Vino’ Swimwear Collection. These beautiful handmade pieces are perfect to pair back with our swimwear when literally heading from the beach to your favourite bar or restaurant!

As these pieces are handmade inside our team here in Sydney, Australia, we’ll be doing our best to keep each garment stocked at all times! However if you find that we do not have the size or colour that you’re after in stock, please email us at info@shellsthelabel.com.au and we’ll see what we can do for you!

Clean Up Our Oceans

We donate $ 1 from every bikini sold to help clean up our oceans and in particular to preserve one of the seven wonders in the world , which happens to live in our backyard –
The Great Barrier Reef

We have carefully chosen an organisation that we believe is passionate about protecting the Great Barrier Reef through funding solutions that help tackle the threats and challenges coral reefs face globally.

If you would like to learn a little more, click the button below or visit their website at https://www.barrierreef.org