Our Story

Shells the label is an Australian Boutique swimwear label with an obsession for chasing summer and finding the perfect coastline.
Our story began among loved ones and being inspired by our endless love affair with the ocean and anything it involves from European beach bars to white Caribbean beaches, and of course we cannot forget our big and beautiful island home, Australia.

Designed for the girl who is fearless, adventurous and care free. We have created a highly desirable swimwear line to guarantee you are wearing the best quality at an affordable price.

The possibilities are endless, this is only the beginning…